PHLUR's journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok ...

Formulated to “[evoke] the lingering scent of your lover’s skin,” Phlur Missing Person is a huge hit on TikTok — and with celebs like Rosie Huntington-Whiteley and Miranda Kerr.

Nevertheless, my inner fragrance-fanatic compelled me to inquire…which sparked my ongoing love affair with Phlur’s Missing Person Eau de Parfum. I’m hardly the only person magnetized by the ...

The fragrance in question is Phlur's Vanilla Smoke Body Mist which ... cacao blanc and smoky balsam, with a heart of golden amber and creamy cashmere vanilla. On myself, I find it to be slightly ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Phlur is everywhere. A staple of #PerfumeTok, the brand led by co-owner and creative director ...