Selling can be challenging. But it is a mistake to think that the way to improve your closing ratio is to dump so much information on a listener that the person feels obligated to do business with you ...

Most presentations are laden with unnecessary data, try to cover too much, and do little to change the audience's mind. Here are four steps to putting together a presentation that is focused, relevant ...

How many of us realize that giving a presentation or making a speech is all about persuasion, influence, and emotional intelligence? Impactful presenters understand the power of empathy to understand ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Shawn is sitting in a presentation about how her company is ...

Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Business professionals believe that powerful messages and marketing campaigns can sway decisions. Yet effective communicators understand the real persuasion happens through a complex combination of ...

The ability to communicate effectively and make persuasive presentations can have a huge impact on your career. Irrespective of a small closed door meeting or a speech in front of a large crowd, a ...

Persuasiveness is the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty. One of the mistakes salespeople make when doing sales ...