For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...

Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround. A new bug in Google Ads is preventing some advertisers from ...

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...