Pantone releases a color each year that captures the zeitgeist of the time. Some of the colors are surprising, so here is a deeper look into what inspired them.

For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A rotation of warm reds, nostalgic yellows, mystical purples, rejuvenating ...

In 2025, fashion focuses on colors believed to attract prosperity. Emerald green symbolizes growth and vitality, carmine red ...

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same ...