It's not white, it's cloud. Pantone’s Color of the Year is chosen through months of global research and trend analysis, with experts studying shifts in culture, design, technology, and lifestyle to ...

Sometimes with color, less is more. That’s the word from global color authority Pantone, which named PANTONE 11-4201 Cloud Dancer its Color of the Year for 2026. Pantone says the billowy white shade ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

Have you ever wondered who decides what colors are in fashion each year? Who gives interior decorators the color palette that emerges every year for new home décor? When shopping for home decorating ...

Reliable leaker Evan Blass claims to know the Pantone 2026 Color of the Year, and it’s a color Motorola already uses. Blass correctly predicted Pantone’s 2025 Color of the Year ahead of its official ...

Color was supposed to be back in. After a decade of white kitchens so bright they could sterilize surgical equipment, the design world finally rediscovered mood: deep greens, inky blues, earthen ...

Doubling down on brand identity, move-t0-earn app STEPN is teaming up with the Pantone color company on two new official Pantone Colors: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple.

Cross-industry color authority, Pantone, has been naming a Color of the Year since 1999, selecting an annual hue that reflects the direction of product design as well as broader cultural sentiments.