Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges.

He emphasised that the revival of Silk Road ties in the modern era would be achieved through tourism, cultural exchanges and ...

Pakistan will hold the Tourism Skills and Investment Expo 2025 in Islamabad from October 10 to 12. The federal government aims to boost the country’s tourism industry with this large-scale event. The ...

In a landmark collaboration poised to transform the tourism landscape, the Prime Minister's Youth Programme (PMYP) has inked a Letter ...

Pakistan has a great tourism website. And the country even decided to make last year “Destination Pakistan 2007.” But there’s the rub.

The mountain retreats where Pakistanis go to escape the stifling summer heat have been inundated this year by floods, another ...

In a major development, the Prime Minister's Youth Program (PMYP) and Destinations, a pioneering digital tourism platform, ...