Kotaku's posted up what looks to be a Target ad for a $100 PS2, down from $130. The image adds weight to speculation yesterday that Sony may be about to announce a price drop for the ancient machine.

Sony’s just had one brilliant advertisement following another these days. Well, at least this time it’s not laden with racist undertones. Their latest strategy? Advertising that the ...

Previously, we reported on Microsoft's move to put ads in Xbox games. While it would only affect free-to-play games, it's still a big push as ads in console games isn't exactly a common occurrence.

Both Sony and Microsoft are considering adding in-game advertisements to their respective platforms to beef up revenue, according to a new report. Microsoft is planning to implement the in-game ads ...

Update: An EA spokesperson reached out to us and says that the company has not signed any deals to implement these ads and that it is not something they are currently looking at. Original: After ...