Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. What to do if consumer needs change and the demand for your star product evaporates? Economic Darwinists would ...
In 1894, Unilever’s co-founder William Lever started selling soap. His purpose was a simple one. It wasn’t to get rich. It was this: to help make cleanliness commonplace and bring hygiene, and thereby ...
One could be forgiven for thinking ‘iconic' is a word used rather casually today when one comes across things and institutions with a hoary old past. One such brand is Lifebuoy, that strong-smelling, ...
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