UGC is any content—reviews, photos ... That’s UGC at its finest—organic, relatable, and free advertising for Starbucks! UGC ...

User-generated content, UGC for short, is a powerful content marketing tool for brands looking to resonate with new customers. That content, created by online users and made available via social media ...

The use of social media user-generated content (UGC) has been growing in popularity among marketers, leaving those who haven't jumped in wondering whether the time is right to do so. And so, as with ...