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The play lists for oldies stations are determined by research with random bodies recruited from the target demographic, 25- to 54-year-olds.
First and foremost, the appeal of oldies cannot be denied. Out of the top 10 stations, six are either fully oldies-based or rely heavily on them in the music mix.
The oldies format began in the early 1970s, as then-less-popular FM stations tried to distinguish themselves from the Top 40 AM giants, according to E. Alvin Davis, a Cincinnati-based radio ...
It no longer makes commercial sense for oldies stations to play more than an occasional, token record from the 1950s because no one in radio's target audience remembers those songs from his or her ...
According to the latest Nielsen ratings for metro Los Angeles released last week, oldies-formatted KRTH (101.1 FM) dominated the city, with a 6.4 share of the audience of listeners aged six and ...
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