On the mothers and music of Old Spice and Wieden & Kennedy's viral hit "Momsong." ...

Old Spice Muscle Music from Terry Crews on Vimeo. Say this much for Terry Crews: The way this guy’s career is going, he’ll never get pigenholed into any one type of role. The versatile actor ...

Vimeo interactive viral video ad for Old Spice featuring Terry Crews and the ability to create music from his muscles ...

Old Spice gives the gift of manhood this holiday season with Re-fresh Body Spray, helping guys "Scent Responsibly" with the brand's innovative, first-in-category Re-fresh Technology.

Old Spice Turns Terry Crews Into An Interactive Instrument A new ad allows viewers to play music via Crews' muscles.

The latest from Old Spice is an interactive effort in which spokes-hulk Terry Crews flexes his musical chops by flexing his ridiculous muscles. And you can join in.

You don’t have to wait until the Super Bowl to catch some of the funniest TV commercials. A new spot for Old Spice is going viral.

Old Spice's Twitter followers increased more than 1,000 percent. Nearly 600,000 people on Facebook gave its ads a thumbs-up "like it" vote.

Old Spice's move away from beefcake such as Isaiah Mustafa comes essentially down to targeting. The market for its Re-fresh Body Spray (which is designed to enable one spray to last all day ...