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Brazil extends Nike kit deal to 2038 and it's worth $100 million per year, AP source says
For the first time, the Brazilian Football Confederation will also ... Brazilian soccer and honor the jogo bonito legacy.” Brazil and Nike first paired up in 1996, and their latest contract ...
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Nike Usurps Adidas as Sponsor of German Football Team
Nike has steadily made inroads in international football since its first big breakthrough in 1996, when it secured a deal with powerhouse Brazil. Losing the German team still leaves Adidas backing ...