Denim is front and center in Primark's first U.K. television commercial. Titled "In Denim We Can," the fully integrated brand ...

Primark's new denim range is full of stylish tops and bottoms, including a £12 pair of bang-on-trend palazzo jeans.

Primark is stocking new knee-high boots that look similar to a pricier pair by a designer label. Known for its affordable ...

Primark has launched its first fully integrated UK brand campaign, including its debut TV advert, to support the rollout of its Autumn/Winter women’s women’s denim collection.

Primark launches its first integrated UK brand campaign focused on its denim range. The campaign highlights quality, fit, affordability, and ...

Determined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.

Primark stores feature women's, men's and kids fashions and essentials as well as beauty, homeware and accessories. With denim starting at $10 and t-shirts at $4, Primark offers an extensive ...

In Denim We Can’ was created by agency of record VCCP, and is the first expression of the brand’s new brand platform, ‘That’s So Primark,’ in the UK.

That’s the business model. But business models don’t shop—people do. We need awareness that can scale faster than store ...

Global fashion favorite opens fourth store in the Garden State on August 14, bringing trend-forward looks at prices shoppers will love JERSEY CITY, N.J., Aug. 4, 2025 /PRNewswire/ -- Primark, the ...