We spend endless hours chasing flawless skin, super-sized lips, and makeup perfection, often following trends dictated by ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup ...

As far back as I can remember, it’s always been trendy for men to make jokes and assumptions about women who purchase or wear makeup. Countless online forums feature men bemoaning before-and-after ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...