STAMFORD, Conn. (AP) — The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + ...

MIAMI (AP) — As a new NBA season opened this week, coach Rick Carlisle and the Indiana Pacers received their annual league-mandated briefing on the do's and don'ts of gambling. Betting in casinos is ...

Soon after NBCUniversal finalized a $27 billion rights deal with the NBA last year, executives met in Los Angeles to discuss their new prize. The deal was expected to bring in new audiences and help ...