Christmas Day for the NBA was its most-watched in the last 15 years. Per the NBA, more than 47 million people in the United ...

ESPN is off to one of its strongest NBA starts in more than two decades. According to the network and Nielsen, ESPN averaged 2.6 million viewers across its first 21 NBA games through Christmas, a 35 ...

The NBA's most-watched game last week didn't fare as well as the most-watched in golf, NASCAR or the WWE, but did beat out those in the MLB and NHL, according to the Nielsen ratings. The Aug. 3 game ...

The NBA revealed this year's Christmas Day slate, which was headlined by the Los Angeles Lakers, was the most-watched in 15 ...

The NBA continues its tradition of honoring the legacy of Dr. Martin Luther King Jr. with 9 games on Monday, Jan. 19.

The Cleveland-New York game was the most-watched Christmas game ever that started at noon Eastern, with an average of 6.4 ...

ESPN's NBA studio shows have also experienced increased viewership. “Inside the NBA” is averaging 1.2 million in its first season on ESPN, up 135% compared to last year's regular-season average on TNT ...

Marc Stein: The NBA says it just had its most-watched Christmas Day in 15 years ... excluding the 2011-12 season when Christmas Day was also Opening Day after a work stoppage. More than 47 million ...