In this exclusive interview with Fortune India , Nandita Sinha, CEO – Myntra, breaks down how social media, content-led ...

As the threat of COVID-19 started emerging in the country, the biggest worry on Amar Nagaram’s mind was the safety of his employees, delivery partners, and customers. As the CEO of Myntra, India’s ...

As Amazon's Great Indian Festival sale coincides with Flipkart's Big Billion Day, Myntra, the online fashion platform, has also announced the much-awaited dates for its Big Fashion Festival (BFF).

Myntra says beauty now contributes 20% of all units sold, growing 2x the online market. Gen Z drives demand, global brands ...

MyFashionGPT, powered by Azure OpenAI Service, operates seamlessly on the Myntra app It transforms abstract user queries into actionable results that go beyond conventional keyword searches The AI ...

Myntra, the online fashion retailer, partners with Microsoft to bring generative AI to its shopping app. The chatbot called MyFashionGPT, powered by Microsoft's Azure OpenAI service, allows users to ...

Myntra projects reaching ~200M annual active users by 2025, driven by premium lifestyle trends. The platform saw 25% YoY growth in repeat customers, doubled its Gen Z base, and is expanding rapidly in ...

Myntra is one of the few remaining purely online retailers in India as increasingly such companies are adopting the marketplace model to survive. (Myntra is one of the few remaining purely online ...

In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata, offering length alterations for jeans and trousers for men. (Representative Image) Myntra has announced the ...

Online fashion retailer Myntra today apologised to its customers via e-mail for the "technical glitches" faced during its two-day mega-sale on May 30 and 31. (Courtesy: Myntra) Online retailer Myntra ...