The Mixue branding stands out in storefronts and on socials with its simple, bright red-and-white color palette and bubbly ...

The Chinese tea and coffee chains offer lessons for consumer brands in a changing business environment, says economist Lee ...

Mixue stores — recognisable by their bright red signs and smiling snowman mascot — became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream ...

Siblings Zhang Hongchao and Hongfu earned a combined fortune of $11.6 billion from selling $1 freshly-made drinks. The company, best known for selling freshly-made drinks for about $1, ended its ...