As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...
Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do ...