ReelShort and DramaBox broke into the U.S. thanks to TikTok, but the government’s TikTok ban puts that continued success in jeopardy ...

THESE days, most mobile phone users go for vertical videos than horizontal ones. Data shows that viewers spend more time with vertical video content on smartphones than traditional horizontal formats.

Singapore-based short-form video platform Viddsee also announced its micro-drama slate in October last year, targeted at the Southeast Asian market and beyond. The first few episodes of the micro ...

Jeffrey Katzenberg was probably too early when he launched Quibi (short for quick bites) in early 2020. The company closed down six months later having consumed nearly $1.5 billion of capital.

Together with other industry experts, they discussed how sustainable production, branded short dramas ... Brand integration into micro-drama to create market buzz and consumer attention Micro ...

The top five micro-drama apps’ monthly active users grew 5,848% year over year from end-2023 to end-2024. In December last year, Tving launched a dedicated section for vertical short-form video ...

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre ...

In Asia, the micro-drama trend is most notable in China, where major streaming services have started to embrace them in vertical formats on their mobile platforms – akin to Jeffrey Katzenberg’s ...