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The Maybelline Sky High Mascara is on sale at Amazon for $8. The lengthening and volumizing formula has thousands of five-star reviews and comes in shades like black, brown, burgundy, and blue.

Dive Brief: L’Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a ...

Fast Facts Price: $13.99 Best For: Natural, “clean girl” lashes that never look too grunge or clumpy. Rating: 4/5 What I Love: This mascara is like my fave little black dress in my closet: It ...