When consumed mindfully, matcha delivers steady energy, sharper focus, and powerful antioxidant support — all in one cup.

Matcha is in short supply as the Japanese green tea is at the center of a global boom. In addition to the popularity of matcha lattes and ice cream, there is also growing public interest in the ...

Aside from being the apparent drink of choice for influencers and celebrities, matcha also offers possible benefits to your ...

Kevin Gascoyne with raw matcha powder at Camellia Sinensis. Japanese matcha is bright green, he says, and low-grade Chinese matcha "is kind of pale grey-green.” (Credit: Pierre Obendrauf) If you’ve ...

Matcha is a form of green tea in which young tea leaves have been ground to a powder using a stone mill. Unlike other teas, ...

Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.

Matcha is a powder made of finely ground green tea leaves from the Camellia sinensis plant. Its origins can be traced back to ancient China. Farmers grow the plants in the shade for much of the time, ...

Here's what makes matcha unique among other green powders and beverages, how it can benefit your health and why moderation ...

Research shows that matcha's impressive nutritional profile of antioxidants (and more) can support weight loss; however, it’s ...

If you’ve noticed matcha prices nearly doubling in recent years, you’re not alone. Demand for the Japanese green tea powder has recently surged thanks to social media, making it harder — and more ...