With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...
Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...
Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI — AI that can operate independently, execute multi-step tasks and continuously learn ...
Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...
MarTech on MSN
Why CreativeOps and MOps can't survive independently
Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, ...
In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...
MINNEAPOLIS--(BUSINESS WIRE)--Total Expert, a leader in customer engagement software for financial institutions, today announced the launch of the Total Expert Partner Marketplace (Marketplace)—a ...
Eight MarTech Services To Prepare Your Company For Competition In The Age Of Artificial Intelligence
The term “MarTech” (short for Marketing Technology) is used to refer to the software and expertise that marketers and others use to optimize how they run their marketing and related sales efforts.
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions ...
Opinions expressed by Entrepreneur contributors are their own. While the B2B segment has grown phenomenally over the last decade, it was only a couple of years ago that B2B marketing was seen as a hit ...
On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing ...
AI is driving change across all parts of the organization, and marketing is no exception. Here’s how it’s changing team ...
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