Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change. Not that long ago tech stacks were fairly simple and often ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

Doug Cunningham is the CTO at Forrit, a developer of a cloud-based content management system software and associated services. While this autonomy enables greater flexibility and speed of innovation, ...

When I talk to my peers at other business-to-business (B2B) companies, I hear a lot of opinions about the marketing technology landscape: a growing stack, a constant stream of new solutions to ...

ON24, KPMG Small Business Accounting and Workfront reveal the tech they use to strengthen customer relationships, increase leads and drive home the power of marketing It’s a truth universally ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...