This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Marketo posted strong Q3 earnings last quarter, recording revenue of $25.5 million – a 65% increase year-over-year. The company remains independent today, despite a spate of marketing automation ...

Marketo, Inc. (NASDAQ: MKTO) revealed that it reached a definitive deal to be acquired by Vista Equity Partners for $35.25 a share, representing 64 percent premium to the unaffected price as of May 9.

Adobe could announce a deal for software company Marketo as soon as Thursday, according to people familiar with the matter. A transaction for Marketo will be in the range of $5 billion, one of the ...

About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium. At the time it was taken private by Vista, Marketo ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Insiders are "shocked" at the nearly $5 billion price tag on Adobe's acquisition of Marketo, which was officially announced on Thursday hours after Business Insider reported the big-ticket deal was ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

Marketo shares surged after the company's initial public offering today, rising more than 50% from its offering price. Marketo, which provides marketing automation software, priced 6.06 million shares ...

Vista Equity Partners bought Marketo for $1.8 billion in 2016, taking it off the Nasdaq after an initial public offering three years earlier. Marketo's customers include Eventbrite, GE and Kaiser ...