Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Second Annual Benchmark Report From Growth99 Reveals 67% Increase in High-Investment Practices as ROI-Focused Decision-Making Becomes Dominant SALT LAKE CITY, UT ...

New research shows creator marketing investment is drawing budget away from paid media, driving measurable growth, and entering a new phase of operational maturity According to new data from CreatorIQ ...