Enhance their brand image Devise marketing mix strategy About Quantzig Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India.

Quantzig has announced the completion of their latest case study on developing a marketing mix strategy for an infused water manufacturing firm.

The rationale for using a marketing mix strategy is that these four elements represent the key aspects of marketing activities.

They then can design their marketing mix strategy to attract these consumers, appeal to their needs, and extend the product's profitability.

Dabbling in every kind of marketing content means you do none truly well. But you can build an optimum content-marketing mix when you consistently create fewer content types that are relevant to your ...

Understanding your existing marketing mix, backed by strategy, will help you ask the right questions to find a platform that delivers what you need.

So, as we face the economic challenges that will inevitably continue to knock on our doors, I'd like to share four marketing tactics that will help you and your organization improve sales and ...

You need to build a rock-solid marketing strategy from start to finish. The term “marketing mix” is often used as shorthand for the Four Ps of marketing: product, placement, price and promotion.

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Primark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the ...