Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type. A: It’s no secret: marketers have struggled to measure the ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the ...

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night. Marketing is an increasingly data-driven field, and the importance of metrics and KPIs (key ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact prioritized over raw reach.

SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » What Are The Main Types of Digital Marketing Metric? Being able to track digital marketing directly is what so strongly distinguishes it ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

Opinions expressed by Entrepreneur contributors are their own. Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, ...

Various studies for the past several years from the Association of National Advertisers, Frost & Sullivan, IDC, and the CMO Council, among others, have found that CEOs are demanding more ...