Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between. By default, most good entrepreneurs ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

It might be tough for you to accept, but “marketing is a process, not an event.” Think of it like breathing. You can’t survive on just one breath. You need many breaths, one after the other. Marketing ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and ...