There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Really? Marketing has no definition and no rules. That’s from a post I recently read on AdAge — I’m not providing a link because it would embarrass both the author and AdAge because it was so ignorant ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...

Marketing Week is launching a series of content exploring the definition of effectiveness and how it is being communicated within business. The Language of Effectiveness, sponsored by Nielsen, will ...