Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Back in December, we learned that governments and law enforcement agencies are able to spy on your smartphone activity by requesting your push notification data from Apple or Google. Very cool and ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

iPhone apps are scooping up your data via push notifications, according to a new report. Credit: Getty Images Push notifications are being exploited to invasively collect user data once again, ...

Any time a company sends a push notification to an iPhone, its application can gather information about the user, including their location, according to security researchers. Meta and TikTok ...

Numerous iOS apps are using background processes triggered by push notifications to collect user data about devices, potentially allowing the creation of fingerprinting profiles used for tracking.

A new report from the National Consumers League (NCL) is sounding the alarm on how sports betting companies use smartphone push notifications to aggressively market their services, raising concerns ...