The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Gen Z is currently embracing the fox eye makeup trend with social media video tutorials galore, but one celebrity who paved the way for its newfound popularity is Catherine Zeta-Jones, who arguably ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

For Makeup Artist Kenneth Soh, there's only one makeup trend on his mind for 2026: 'quiet' luxury. We've seen the rise of 'expensive'-looking hair and fashion in the last couple of years, and now ...

Spooky season is here, so it’s no surprise the moodiest makeup looks (think grunge or dark feminine) are popping up on my feed. Whether Gen-Zers are pushing for smudged eyeliner looks or NYFW is ...

Jenna Ortega continued the method makeup trend at the 2025 Emmys, where the star stepped out in gothic glamour as a nod to her acclaimed role as Wednesday Addams. Ortega’s makeup artist Melanie ...

You probably haven’t started thinking about your Halloween look, but you may already be assuming the easy options of cat or vampire, which require no more than a liquid liner or a little fake blood.