Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

The most important aspect of any piece of long-form content is creating an outline. Your outline will help to keep you on track from the start and give you some direction when you’re feeling lost or ...

It seems like a no-brainer that a long-form article would perform better than a short-form piece given that the former requires the reader to stay on the page for longer. But it doesn’t work in the ...

Within longer news articles, Center researchers were interested in learning how engaged time on cellphones varies across different news topics. To study this, researchers manually coded the news topic ...

Where is media headed? What, in particular, do millennials – the most attractive advertising demographic right now – want to consume? I spend a lot of time thinking about these questions, both in the ...

If an explainer video is the snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content ...