"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Mascara is the one constant in my makeup routine. Even if I wear no other makeup, one swipe of mascara ...

Everyone knows colorful mascaras have been on the rise over the past few years. That's no secret. Our makeup resolution for ...

The latest looks to be spotted on the red carpet or go viral on social media may seem shockingly bold at times, however, statement-makers and trendsetters have been pushing aesthetic boundaries for as ...

“Most lengthening mascaras use fibers or stretchable polymers that coat and extend the lash from root to tip,” explains ...

Eyelash serum has quietly moved from a niche treatment to one of beauty’s fastest-growing categories, and the momentum shows ...

We asked dermatologists for all the info. Social media swears by using Vaseline to lift and curl lashes, even comparing it to a lash lift dupe. Experts say Vaseline can prevent lash loss and help ...

The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

Longer, darker lashes are having a moment. For those avoiding the risk or expense of lash extensions, serums can seem like a safer, more affordable option. But not all lash serums are created ...