Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hoursNEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Magnite ...
Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...
As media consumption shifts toward audience-first, impression-based buying, local linear risks falling behind unless the industry evolves how it transacts and validates performance. Editor’s note: ...
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Dentsu: AI can 'bring dollars back to local' linear
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NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
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