Lifebuoy's latest campaign, 'Ketempelan Dinginnya' or 'Get Possessed by Coolness', cleverly combines humour and horror-comedy to engage Indonesia's Gen Z audience amid the country's severe heatwaves.
Lifebuoy, Unilever's hygiene brand, has unveiled a horror-comedy campaign, "Ketempelan Dinginnya" or "Get Possessed by Coolness," to engage Gen Z audiences in Indonesia. Launched in collaboration with ...
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