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Wipro confident of Santoor overtaking HUL's Lifebuoy as leading soap & personal care brand

Wipro Consumer Care & Lighting expects its soap brand Santoor to overtake HUL’s Lifebuoy as market leader within a year, CEO Vineet Agrawal said. Santoor, now a ₹2,700-crore brand, has expanded into ...
exchange4media

How Santoor became India’s largest soap brand

Santoor has been reported to have clocked around Rs 2,850 crore in revenue in 2025, overtaking Lifebuoy to become the largest ...
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After beating Lux, Santoor to overtake Lifebuoy? Azim Premji’s Wipro confident of dethroning HUL's leading soap, says…

Wipro Consumer Care & Lighting, backed by billionaire Azim Premji, is confident that its flagship brand Santoor will overtake FMCG giant HUL's Lifebuoy to become the market leader in the soap and ...

Wipro: Santoor top brand, beats HUL's Lifebuoy

Wipro Consumer Care and Lighting (WCCL) on Tuesday said its flagship brand, Santoor, has edged past Hindustan Unilever's ...
Best Media

Santoor challenges Lifebuoy for top spot in soap and personal care market

New Delhi: Wipro Consumer Care and Lighting is anticipating its flagship brand Santoor to overtake Hindustan Unilever’s Lifebuoy as the leading soap and personal care brand in the country within the ...
Hindustan Times

After Lux, Santoor is confident of overtaking Lifebuoy as well

Santoor will dethrone Hindustan Unilever Ltd.'s Lifebuoy as the largest selling soap brand in India in the next one year, according to its maker, underscoring the competition in the personal-care ...
Marketing Interactive

Lifebuoy creates 'Think Tank' advisory to navigate new tech

Unilever’s Lifebuoy has launched the creation of a Think Tank - an advisory committee to create a 'Betterverse' - a Metaverse for social betterment. The advisory consists of Triveni Rajagopal, ...
Mint

HUL reduces Lifebuoy, Lux prices in latest sign of weak demand

Lifebuoy and Lux are among the highest selling soap brands in India’s ₹20,960 crore toilet soap market (Photo: Bloomberg) New Delhi: Hindustan Unilever Ltd (HUL) has cut prices of its Lux, Lifebuoy ...
Zawya

SAUDIA and Lifebuoy sign hygiene partnership for personal care packages for guests onboard

Jeddah, Kingdom of Saudi Arabia: Saudi Arabian Airlines (SAUDIA) and Lifebuoy have signed the first of its kind Hygiene Partnership Agreement in the Middle East. Living true to the purpose of making ...
The Drum

Why Lifebuoy put thermometers on its packaging to prevent Indonesia’s biggest killers

Winning The Drum Awards for Social Purpose in the Healthcare and Pharma category was Edelman and Unilever for the Lifebuoy Diagnosticker campaign. Here is the award-winning case study. Indonesia has ...
Bizcommunity

Unilever launches Lifebuoy Clini-Care 10

Unilever's Lifebuoy product has moved into a new generation of germ protection, with the launch of its Lifebuoy Clini-Care 10, using new technology discovered by the group. The Activ Naturol Shield ...