New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth more than ₹2,000 crore in sales, is getting a makeover. Citing declining sales in the ‘hygiene soap’ segment, a top ...
Lifebuoy, a brand that was founded 126 years ago by Unilever founder William Lever in order to halt the virulent spread of Cholera in England, has found fresh purpose during the current pandemic ...
10 years ago, Unilever soap brand Lifebuoy set out on a mission to educate one billion people about handwashing by 2020. The brand has hit its target, just as the coronavirus pandemic began – and put ...
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