COPENHAGEN (Reuters) - Lego expects to begin selling toy building bricks made from recycled plastic bottles in 18 to 24 months, having found a suitable green alternative to oil-based plastic, the ...

Over the past few years, Lego has been taking some steps toward more sustainable practices for its plastic toys, outlining plans for more eco-friendly playthings. The company has just revealed the ...

Lego has revealed a prototype brick made from recycled plastic bottles in the company's latest bid to become more sustainable. Churning out brightly coloured chunks of plastic to entertain children ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement. However, the new product range ...