LeBron James’ latest commercial for Sprite is as canny a bit of advertising strategy as you’ll see. Young people are as well-versed in and deeply aware of advertising campaigns that promoters ...

CLEVELAND– Is that you, LeBron? King James got animated for a new commercial for Sprite Cranberry. The Cavaliers power forward and 13-time NBA All-Star crashes a family Christmas party. LeBro… ...

LeBron and Kamaiyah play the perfect, thirst quenching pitcher and catcher in their new Sprite ad campaign.

Sort of. As part of a new Sprite campaign, which rolls out this week, the four-time NBA MVP has embraced an alter ego named Big Taste, and he's adopted it along with the job of ace pitcher.

LeBron James' edition of Sprite, previously known as the Sprite 6 Mix, has been on shelves for about a year and it's already getting a new name and look.

If you're a LeBron James fan and enjoy Sprite and have been wishing for a way to combine these two passions, you're in luck. The Miami Heat superstar has announced 6mix, which he says adds natural ...