In the latest sunscreen feud, Lakmé defended its SPF 50 claims against The Derma Co.'s allegations of misleading marketing.

At the heart of the row—dubbed the “Sunscreen Skirmish” on social media—are competing SPF 50 sunscreen claims, with Lakmé ...

Lakme have ended hostilities but shown how acutely India is in need of efficacy-focused regulatory standards for such ...

Hindustan Unilever will modify its Lakme Sun Expert SPF 50 ad campaign after Honasa Consumer, parent of Mamaearth, alleged ...

Honasa Consumer Ltd, Mamaearth's parent company, has filed a lawsuit against Hindustan Unilever Ltd (HUL) over an allegedly ...

But Lakmé isn’t staying quiet. In response, it has launched a wide-reaching campaign across digital platforms like Instagram, YouTube, and OTT streaming services. Central to this effort is Lakmé’s own ...

There is no injunction against the Lakme campaign. In return, Honasa has also agreed to take down their social media posts on all platforms." "We respect the outcome to continue with our Sun ...

Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the ...

Ghazal Alagh, cofounder of Honasa Consumer, criticised large FMCG brands like HUL for complacency due to limited competition.