The first-ever Lego set in collaboration with The Pokemon Company has been officially revealed and is scheduled for release in 2026.

Sanrio's popular Hello Kitty & Friends mascots have come to life in an adorable new Lego-like building block release in North America. The kawaii mascot is also joined by similar building block ...

In an announcement set to send shockwaves through wallets everywhere, Lego has announced it will launch Pokémon-themed sets in 2026. Lego's reveal today offers little other than two logos sat next to ...

Children show their bricks during a LEGO Mural Building event in Toronto, Canada, on March 17, 2025. LEGO Canada invited ...

ORIGINAL 11.57am: Today, 10th March (or Mar10) is Mario Day, and ahead of an official announcement an 18+ Lego Mario Kart set ...

The idea of using Lego mascots as endorsers within the social media landscape means sharing the entire Warner brand. ?Story telling was losing its multi-media capabilities for the masses, and while ...