At the biggest Consumer Electronics Show of the year (CES 2026), LEGO has taken the showfloor by revealing LEGO SMART Play, a way to bring bricks to life. As CES 2026 continues forward, more ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Add Yahoo as a preferred source to see more of our stories on Google. Lego announced its Lego Smart Play platform on Monday, which introduces new smart bricks, tags and special minifigs for your ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...