Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

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The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...