Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

We also found deals on Apple’s HomePod Mini and Sony’s InZone H3 gaming headset. We also found deals on Apple’s HomePod Mini and Sony’s InZone H3 gaming headset. writes about tech news, reviews ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

Today, hair color is no longer simply a matter of style; it is an expression of individuality. Across India, women are increasingly drawn to brown-based shades that feel natural, refined and ...

How can you make at-home hair color last? One of the best ways to maintain the color of your hair is by using a color-depositing shampoo and conditioner. According to Jamie Mazzei, hairstylist and ...

L’Oreal has filed a patent for a developer composition used in hair coloring. The composition includes direct dyes with halogenated aromatic groups, oxidizing agents, and water, with a pH range of 1 ...