NHK targets youth demo with ‘Kawaii’ TOKYO -- Pubcaster NHK is shedding its fuddy-duddy image with the April launch of a fashion program aimed squarely at teens and 20-something women who are ...

Japan has ambassadors to more than 150 countries. Earlier this year, the Foreign Ministry appointed three more – "kawaii" (cute) ambassadors whose job is to travel abroad to introduce ...