When Wieden brought the “Just Do It” slogan to Nike, he didn’t reveal his inspiration for it. If he had, we’d bet Nike’s $47.81 billion that they would have never green-lit it.

A former Nike marketing chief let slip how he was 'inspired' to come up with the memorable phrase 'Just Do It'.

Nike commemorated the 30th anniversary of its iconic "Just Do It" campaign with ads featuring embattled NFL player Colin Kaepernick -- a move that immediately raised controversy online.