Commercials that are willing to zag when the culture zigs often are the most appealing. They disrupt and stand out of the clutter. In this ad Johnnie Walker’s slogan “Keep Walking” is much ...

One recent Johnnie Walker commercial in Mexico, for example, doesn't even feature a single shot of whisky. Instead, Molavi says, the "keep walking" tagline is more of a metaphor for Mexico's ...

One recent Johnnie Walker commercial in Mexico, for example, doesn't even feature a single shot of whisky. Instead, Molavi says, the "keep walking" tagline is more of a metaphor for Mexico's ...