The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

And perhaps anticipating the controversy such a comprehensive rebirth ... which has involved the revival of older logos. Jaguar's new branding is very much of the minimal, flat design style ...

campaign and logo in November last year. “You’ve got to remember that for Jaguar, we were a brand that was largely becoming less and less relevant in today’s society. It wasn’t being talked about,” he ...