JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...

CHICAGO & DALLAS--(BUSINESS WIRE)--JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the ...

Back in October, JCPenney celebrated the official launch of JCPenney Beauty, the retailer's own beauty department following the exit of Sephora. What started as a pilot project in 10 stores a year ...

JCPenney has a plan to replace the Sephora stores that moved from its locations to Kohl’s. The retailer plans to debut JCPenney Beauty in its stores nationwide. JCPenney Beauty will sell makeup, ...

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences. The new ...

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...

JC Penney is spreading its multicultural wings, rolling its “hyper-inclusive” assortment into more than 600 locations by spring 2023. The effort builds on the partnership it started last year with ...

Any homepage takeover is a gamble for retailers -- let alone one that lasts 48 hours. But JCPenney, in the midst of re-establishing itself as a beauty presence after a long break-up with Sephora, ...